Financial inclusion

Sustainability is important to Storebrand’s core business. Through our financial inclusion initiatives, we show mechanisms to help increase the population’s access to banking, insurance, and financial services, also for those with lower incomes, enabling a wider segment of society to access greater welfare and financial well-being.

What is financial inclusion?

Financial inclusion measures the strategies of financial institutions to provide financial services to relatively under-served groups and populations.  

“Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way." (World Bank, 2022)

Storebrand’s work on financial inclusion

Recent reforms in Swedish and Norwegian pension systems result in greater individual responsibility for long-term financial security. Storebrand wants to help people understand how important it is to take more personal responsibility for their long-term financial security and freedom—and to encourage them to start taking action today.

  • Storebrand Bank serves all customer segments in the retail market.Norwegian citizens and other residents with a D-number can open accounts with us. All customers have access to a full range of banking services, including accounts, online banking, mobile banking, payment services and debit cards. We continuously develop and improve our services, both traditionally and online based on Norwegian market standards and direct feedback from our customers

    We offer paper-based/manual services to customers who prefer or are unable to use digital solutions., These include form-based payment, paper delivery of account statements and other communication as well as assistance through our phone-based customer support team.

    We offer free general support through the customer support team. For credit and mortgage customers, accredited loan advisers are available to offer personalised advice and guidance.

    We practice a solid and conservative credit policy in accordance with Norwegian law and industry best practices for lending to private customers. All lending decisions – including mortgages, consumer loans and credit cards, are based on a thorough assessment of the customers financial capacity to ensure they take on debt they have the capabilities to repay.

    All mortgage advisers are required to be authorized in credit and personal insurance. The authorisation process which takes about 1.5 years, includes training on how to communicate and handle advisory dialogues in a good manner. The purpose is to ensure that the customer’s interests and needs are looked after in the best way (e.g. through professionalism, customer privacy and documentation of agreements).

    The bank also offers investment advice to the wealth segment, and all customers have access to the Kron application. Kron is a digital investment platform which was acquired in January 2023 and fully incorporated into Storebrand Bank ASA in November 2024. Kron fra Storebrand democratises investments by making investment services which traditionally has only been available to the few, easily available to everyone, through honest and understandable communication and smart use of technology. Kron’s client base is younger and more gender equal than the industry average, and consists of both seasoned investors with more than 500 MNOK and people who try investing 300 NOK for the first time. The share of female clients in Kron is 49 % of the total number of clients. We have kept fulfilling the Kron mission at an even faster rate since being part of the Storebrand Group: since January 2023 Kron has grown the number of active investors from 41.500 to 113.076, and assets under management from 7 BNOK to 25,1 BNOK (numbers as of 6 June, 2025).

    As part of Storebrand’s mission to increase pension awareness, we made the individual pension information of over 500,000 active customers accessible through the Kron app in Q2 2025. This initiative is expected to significantly boost engagement with, and understanding of, personal pension savings.

    Storebrand has a fast growing insurance business towards the retail market, both within personal lines and P&C. A large corps of accredited advisors will map the customers’ insurance needs, and there are also digital solutions for customers who wish to complete the process in digital interfaces.

  • People who are kept away from normal working life due to disability lose the opportunity for gradual economic and career development throughout their lives.

    The number of work-disabled people in Norway has steadily increased and was at the end of 2024 close to 10.5 % of all people in the working age population.

    Each person who falls out of the work force either temporarily or permanently represents a huge cost for the person, society and the employer, as well as for Storebrand.

    The challenges regarding work disability cannot be solved by one part alone, they require a collective effort. Of the UN 17 sustainability goals, at least three of them can be directly linked to this challenge: ”Good health and well-being”, ”Decent work and economic growth” and ”Reduced inequalities”.

    While Storebrand offers insurance solutions that give employees of our business customers financial security if they become work-disabled, we also address the increasing disability trend in society.

    Storebrand has conducted four pilot projects over the past three years aimed at reducing disability among our customers. The insights from these pilots are now being consolidated into a unified program named VEL, which we plan to integrate into various disability products in Storebrand Livsforsikring AS.

    The program consists of three components:

    1. Access to the right candidates
    2. Building an in-house team for both preventive and reactivation efforts
    3. Partnerships with trusted providers offering high-quality services

    VEL aims to increase the work capacity for customers who are or risk becoming disabled, by providing interdisciplinary health services, career guidance, financial advice to reduce negative effects of financial worrying and guidance on physical activity. It is not a contractual right and our preventive team determines eligibility. Customers can contact Storebrand via storebrand.no, complete a screening form and provide consent to safeguard privacy. Employers are informed and encouraged to promote the program. Customers are categorised by disability risk and support ranges from digital self-help to tailored interventions. It is voluntary to receive support via the program and there are no consequences if the insured declines the proposed treatments.

    Among our corporate insurance clients, approximately 9550 employees have access to one of the pilot projects. So far, around 500 people have received help and support through the different pilots, and the results seem promising. The plan is for 500.000 employees to have access to the program from 01.01.2026.

  • Storebrand Equal Opportunities is an equity fund investing in companies well-positioned to solve pressing social needs, as identified in the UN Sustainable Development Goals (SDGs). The investment universe for the fund is global, providing coverage of both developed markets and emerging markets. Storebrand Equal Opportunities aims to help fulfil a core principle underlying the SDGs: creating equal access to essential services for the world’s entire population.

    There are still billions of people who do not have access to essential services that most of us depend on. Storebrand Equal Opportunities invests in companies with products and services that contribute to providing better access to these services such as digital, financial, and health-related services . Investment themes include connectivity, microfinance, financial technology and digital banking, SMEs, telehealth, women’s healthcare.

    Learn more about Storebrand Equal Opportunities
     

Pilot projects for work-disabled 

Corporate insurance 

Employees with access: 9 550

Employee users: 500

Advisory services

Kron

Number of clients: 113 076

Share of female clients: 49%
(as % of total clients)

Whitepaper on equal opportunities

Equal opportunities are built on the principle of leaving no one behind and promote inclusive and sustainable economic growth for all.

Sustainability library

Storebrand's latest sustainability reports, guidelines, policies, and other documents related to our reporting systems.

Last updated June 2025